Our latest innovation tackles the issue of non-recyclable and non-biodegradable plastic waste in sheet masks. Once opened, our new eco pouches begin to biodegrade immediately, taking just 1% of the time compared to traditional plastic. That’s 500 years down to 5 years with no trace of microplastics in the soil or sea! 

This environmentally friendly biodegradable material can be disposed of in general waste, recycling bins and home composts - it will biodegrade in all environments.
Our sheet masks are also biodegradable! They are constructed with biodegradable bamboo fibres and will biodegrade in 75 days.

We've create our products with a mission to create results driven formulas with sustainability at the forefront and utilising the power of nature to its fullest. Our ingredients are responsibly sourced from world heritage sites and eco-farms to bring the best quality and potency to our products.

Our serum and gift boxes are printed with vegetable ink onto FSC card (sustainable forestry) while the serum glass bottle and clear pump are fully recyclable at home.

The range is certified PETA and many also by the Vegan Society.

In 2019, we implemented our core sustainability commitments to cement the green values that we had been introducing over the years.

Zero Air Freight Policy - In 2019 this reduced our Carbon footprint by 11 Tones, which is equivalent to 698 days of home electricity usage.

Recyclable Packaging - We have switched to paper tape and paper infill for all of our postage and packaging, and we follow the waste hierachy to reduce, reuse, recycle and recover where possible.

100% Green Energy - Our warehouse facility uses an energy provider that sources 100% green energy from solar, wind and hydro power. We also have solar panels that generate much of our power.